Zameen, the leading property portal based in Pakistan - offering the highest levels of service to property buyers sellers landlords tenants alike and to real estate agents in … Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. In 2014, the company also launched its monthly real estate … To really gauge what they were thinking, we would call and ask how things were on their end. Our parent group company Emerging Property Group (EMPG) has earned the trust of customers and businesses all over the world with its data analysis, interpretations, research-based strategies and innovative solutions.
Initially, Zameen.com allowed free property listings on its website, but shifted to the paid advertisements model in 2010.In March 2013, Zameen.com launched a mobile version of its website.As of March 2018, the website was reported to have attracted more than 5 million monthly visitors, with 32.9 million page views across all devices. In Pakistan, you have to collect the content yourself,” Khan says.“Four years ago, agents wouldn’t check emails because smartphone penetration wasn’t very high, and we would end up missing out on a lot of leads. Zameen.com is Pakistan's leading real estate portal. Where portals like Rightmove were operating in highly developed and regulated markets, the Khan brothers had to figure out how to make an online classifieds portal work as a revenue-generating business in a market with limited tech know-how, low internet penetration and no regulatory bodies.Khan says one of the initial challenges of operating in a market such as Pakistan was the difficulty in reaching out to clients, educating them about the brand and finding the best ways to communicate.“The challenge here in Pakistan is that our markets are very fragmented,” Khan says.
According to the inventory management and sourcing of the products, the eCommerce business models are classified into: These include the section on new projects, the blog with property news and a forum for discussion. These features allow users to get more than just access to property ads and give a more wholesome experience.The blog is the most impressive of these features as it is not only regularly updated; it has extremely rich content on local properties and issues surrounding them. This makes for a pretty accurate search tool for finding exactly what you are looking for. Additionally, the website also talks about international offices operating in the UAE, USA and the UK.Pop-up ads and featured listing seem to be the main revenue streams. Pearl One, 94-B/I, MM Alam Road, Gulberg III, Lahore, Pakistan. “We’ve invested in a lot of technology behind the scenes at Zameen, which you really wouldn’t find anywhere else. These expatriate Pakistanis were generally more educated, more tech-savvy and were extremely inclined towards investing in real estate back home.“When we first launched the portal in 2006, we started getting a lot of diaspora traffic, a lot of international users searching on Zameen to find properties in Pakistan,” Khan notes. Zameen blog is your go-to place for real estate investment trends, property market analysis, lifestyle, home decor tips, tourism and much more in Pakistan. If we see they’re doing really well, then we can see an opportunity to upsell, and we can also quickly address problems because our system flags them up immediately.”In compliance with EU internet privacy laws, exiting this message attests that you, the user, consent to the use of cookies on this website. This is probably one of the reasons for its success as it increases the range and scope of website visitors by a great amount.Property trading and purchasing is definitely one of our more popular national sports.
The tool was created with the help of In November 2020, Zameen.com launched a new tool called Plot Finder. It was founded in 2006 and has since revolutionised the real estate industry of Pakistan by connecting buyers and sellers online in a highly convenient way, making it a household name among Pakistanis around the world.
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