The study also found that U.S. boomers spend more of their travel budget on food than any other generation — 19 percent — and only 9 percent of their budget goes to attractions or tours.Based on the survey’s findings, drawing in boomers by focusing on food tourism has a high chance of not only increasing demand but also providing a more balanced distribution of visitors and growing a destination’s local culinary scene.One example of a destination that did this successfully was Puglia, Italy. As we venture into this new world, our Virtual Team compiled their favorite tips & tricks to share with you all!Because we know how challenging this time may be, we wanted to provide some guidance and clarity during this challenging time.
The best bet is to engage and inspire these potential travelers through educational and cultural content that immerses them in the local lifestyle.For instance, Expedia Group Media Solutions worked with Aeroméxico, Barceló Hotel Group, Seadust Cancun Family Resort, and the Mexican Caribbean to create the collaborative and dynamic Millennials make up the largest generation and also take the highest number of trips annually, according to Media Solutions’ research.
Seventy percent are open to inspiration when planning their travels.
Our good friends at JDRF shared with us some tips for postponing an event that includes a checklist of activities and strategies to be considered and executed. They are expected to be the most transformative generation yet. The activities, which ranged from sunset yoga in a treehouse to a once-in-a-lifetime visit to an elephant sanctuary, showcased the experiences travelers could partake in while traveling through Kenya. They value activities and once-in-a-lifetime and cultural experiences more than getting the best price. According to a recent AARP report which summarises 2019 Boomer travel trends, seniors are expected to take 4-5 leisure trips this year, spending over $6,600. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.
Being aware of generational differences across Gen Z, Gen X, millennial, and baby boomer travelers will help travel marketers authentically engage these unique groups.One thing that travelers across generations and locales do share, according to Knowing that emotion — not price — is behind travelers’ decision-making processes means travel marketers should showcase unique activities and experiences through dynamic campaigns.
Boomers are avid travelers planning on taking several leisure trips in 2019.
Rather, millennials want variety. Being aware of what Gen Z, millennials, Gen X, and baby boomers … Followers voted via Instagram Stories on what activities the couple would do — choosing, for instance, between a hot air balloon safari and a kitesurfing lesson on the beach.
Nielsen says they are the most technologically connected generation, and they also spend the most on housing, clothing, dining, and entertainment.Members of this generation, who value work-life balance, are eager to experience new places and are especially drawn to cultural experiences.
Working with Expedia Group Media Solutions, the Puglia Tourism Board showcased the region’s gastronomical offerings through an Expedia subsite focused on Members of Generation X, born between 1964 and 1980, travel less often than other generations. Our top takeaways from the research: Virtually all Boomers (adults 50 and up) intend to travel for leisure this year. Additionally, follower votes showed which activities and experiences were more interesting to potential travelers, giving the tourism board insight into traveler preference for future marketing campaigns.Remember that the common generational thread is that travelers, no matter what generation, prioritize activities above all else.
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