Think of it as a contra economy where brands can trade campaigns, products, and even experiences for genuine advocacy. With 100M daily active users, Snapchat is fast becoming a platform of choice for marketing to millennials. You can easily search for influencers that align with your brand using multiple methods. Tagger Media, from Santa Monica, offers influencer discovery, campaign management, an influencer marketplace, and third-party analytics. Revfluence then suggests potential influencers to you in a Tinder-like style. More recently, Traackr has developed globally, and now includes offices in London and Paris. Influencer marketing platforms, especially those targeting the 1 BILLION monthly active Instagram users and other social media platforms, have boomed over the last few years. Scale your influencer programs with our enterprise influencer marketing platform. However, this might be out of budget for the smaller business. Traackr is one of the more venerable influencer marketing companies and has been part of the industry from its early days – 2008. They are New York and Los Angeles-based and have a third office over the border in Toronto. You can drill down to each post to access data related to it. Other influencer apps as some can be very strict with the brief and this limits creativity, but Vamp has always given me the freedom to push my creativity further. Sideqik does this automatically, so it’s easy to keep track of everything that’s going on. Their website includes a page where they list their perceived points of difference from the opposition. This allows starting an Instagram influencer marketing campaign in 5 minutes. Influence. This makes it easy for the platform’s clients to discover the kinds of content that drive engagement with the most appropriate audiences. It takes 12 weeks before you reach the point where you make contact with influencers to publish your content. The most striking advantage of Instagram influencer marketing is that the platform’s users react more positively to branded content than those on almost any other social media site. With over 7,000 registered Instagram influencers reaching a total audience of over 500M followers, you are sure to find the perfect influencers to promote your brand or product. Click here to check out ShoutCart. You can set your budget and campaign goals, create a customized brief and start working with influencers. There has been a lot written and discussed around influencer marketing. I expect to see Heepsy dominate the Instagram influencer marketing space in the coming years. Their product comes with a free trial which you can check out here. Traackr places much emphasis on influencer relationship. Personal note: I’ve used Hypetap personally in the past and I really enjoyed the user experience of their platform. These are thorough and robust, as you would expect from such a mature influencer marketing product. Find 973 Top United States Influencers - Local US Influencer Marketing Platform When they launched they were focused on just Youtube but like many platforms have expanded their offering to Instagram and other social networks too. Their platform allows you to analyse over 55 million potential influencers for your campaign and brings detailed reporting to measure the success of these campaigns. Personal note: Accessing their products requires signing up for a demo – so it’s hard to say anything about them. Build, streamline, and manage large-scale influencer programs, and repurpose … They are New York and Los Angeles-based and have a third office over the border in Toronto. This makes it a good fit for agencies, or brands that create their own marketing campaigns in-house. They’ve also curated the quality of their influencers very very well – so brands can expect high levels of engagement (which is what matters on Instagram). Indeed, the eCommerce part of that is important, as Grin’s primary target market is eCommerce businesses. If you’re looking for a dedicated tool to automatically schedule & post your content to Instagram then I recommend using the Instagram scheduler Sked Social, it’s what I use for my clients. Readypulse has raised over $7 million in funding to date in its effort to be the #1 influencer marketing platform. Get started now, free! Another cool feature from Shoutcart is that you can browse influencers that would sell you a link spot in their bio, very handy for affiliate offers and direct product promotions. Tribe requires businesses to create campaign briefs and influencers can then pitch a social media post for that brief which businesses can then accept or reject. Its influencer database contains over 3 million people, and there is a treasure trove of information about each of these potential influencers. It provides detailed information about influencers’ social footprint and the demographics of their followers. These platforms have taken off on the back of ‘the rise of the individual brand’. They do not have a free version. You can search and filter by topic keyword, locations, languages, influencer age and gender, brand affinities, and social channel. Analytics reports can also be carried out regarding influencer. They’re backed by big-name investors and celebrities. Influencer Discovery & Casting Campaign Management & Reporting Our Marketplace Studio Case Studies Research. The key is to access a platform with the right influencers, and this can often be achieved with some trial and error before reaching your campaign goals.” – David Pagotto from, “In the early days of our business, we used influencer marketing a lot to reach our target audience. Personal note: I’d say shoutcart is ideal for people that have very small budgets and are just starting out with influencer marketing. Their platform has 1240 influencers who reach over 136 million followers. I think they might be defunct as a business. Its integration with software like Shopify, WooCommerce, Salesforce, and Magento means you can manage and ship products to your influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. When you are ready to set up a campaign, you use their Campaign Creation module, where you set up a description of your campaign and describe the type of people you wish to target. It has since established a European presence with offices now also in Paris, Lyon, and Geneva. You can track and group influencers in a dizzying number of ways. It even helps you calculate a Media Value for your influencer posts. The platforms’ primary focus is analytics. Tribe launched in Australia in late 2015 with great success. Grin is one of the more mature influencer marketing platforms, having been established in 2014. Heepsy comes with some fantastic advanced targeting features including; Here’s a snapshot on their searching dashboard, you can see how easy it is to use. Their cheapest plan starts at $24k/year though, so only the top brands can probably use the product. Maximize your ROI with the most accurate Influencer Marketing SaaS platform. Klear is also a useful tool for analyzing your competitors’ social performance. You can select those influencers who interest you and invite them to participate in your campaigns. Whilst there are plenty of instagram influencers on the platform with a large following, I don’t think most of the accounts listed have very good engagement. Self-Serve Platform. This includes a centralized communications hub. Ifluenz is the first Instagram-focused influencer marketing platform. Their campaign management tools are Tapinfluence’s greatest strength. Tapinfluence boasts that their campaigns can result in an 11x increase in ROI. As you build up a relationship with an influencer, you can move them further along the Relationship Scale. Their algorithm crawls the web gathering data on influential social accounts. You begin the influencer discovery process by connecting with your existing digital presences. Trend is the one platform where brands instantly acquire licensing rights to the content so it can be repurposed to other channels such as paid ads. Unusually their website URL Influencerstrategies.com isn’t the company’s name, but a description of what they do. Revfluence provides campaign analytics showing what you got (in terms of an ROI) for the money you spent. Tagger Media includes all the features you would expect of an influencer marketplace. You can even handle your payments inside the system and add high performing content to a Favorites list for future use. It takes a different approach to influencer discovery to most platforms. Our AI-powered platform includes 32m+ influencer suite, campaign workroom, reporting & analytics, payment & product fulfillment, full content media library and more. While, like most influencer marketing platforms, it predominantly lives “in the cloud” it also has offices in Orlando, Florida and Los Angeles, California. Shoutcart reaches over 200M followers across thousands of influencers. You can search for influencers in the usual way, using keywords, hashtags, topics, etc. With so many voices in the influencer marketing space, it's more important than ever to stay up to date on best practices and to stay in touch with new and emerging trends. This is a community of many famous social media users and celebrities who help brands and marketers promote and share their content and campaigns with the right audience on social networking sites. Customers who meet the criteria Mavrck sets for any particular campaigns are invited to participate. is a data-driven influencer marketing platform that has its headquarters in Atlanta GA. Their software is a fully fleshed-out automated influencer marketing platform, aimed at growing and engaging audiences for brands in gaming, e-sports, sporting goods, lifestyle, and entertainment. You can search for influencers using a combination of over 50 filters. They have focused on building out their platform with an app for influencers first. Plus: We discuss the pros and cons of working with agencies vs platforms. Influencer Marketing Platform does not offer a free trial. The platform uses Ai to improve its influencer suggestions. Online virtual team building activities such as QuizBreaker, have leveraged influencer marketing campaigns to increase the organic reach of their marketing campaigns. But, I’d still try it out because it’s really quite cheap. On the Hypetap platform businesses can search through a client-approved influencer list, which have been selected based on demographic, geographic and … Like many technology companies, Traackr is San Francisco based. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies And personally, I think Twitter is dead, so I’d focus my influencer marketing efforts elsewhere. They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and hundreds more. Weconnect has a very impressive slideshow of different consumer brands on their website. NeoReach understands the importance of data to successful influencer marketing. According to the brand’s page of their website, they seem to have a focus on Twitter but some of their imagery includes Instagram, so might be worth checking out still. Personal note: Influencity is a relatively new influencer marketing platform but it’s been in the making since 2014. Featuring: A database of over 19 Million+ Influencers Including insights on demographics and more. Personal note: Once again, not a cheap solution by the look of it because you have requested a demo before you can use their platform. was founded by a team from Stanford University as a venture-backed startup based out of Silicon Valley, California. Whilst not all of their influencers use Instagram but youtube instead, that makes it especially good as a platform for distributing free products that youtubers can do unboxings for. NeoReach includes all the campaign management tools you need to succeed in your marketing efforts. You can find out more about their product, “Having access to the right influencer marketing platform can grow your instagram influencer campaigns effortlessly. Our automated systems and experienced campaign team take care of all the tedious work of selecting influencers, emailing, campaign execution, payment handling and reporting while you stay in control of the things that matter to you: brand safety, creative direction and reaching your campaign goals. Their platform covers most stages of influencer marketing: influencer discovery, relationship management, campaign management, as well as operating an influencer marketplace. It is a big data search engine for influencers. That said, with that many influencers, I’d be surprised if they are all high-quality ones. Their large team includes five canine staff in the roles of Chief Kibble Officer, Chief CorresPawndent, Barketing Manager, Chief Security Pawfficer, Pawgramming Intern, and Pawduct Manager. Personal note: I like how they focus a lot on channels like Instagram, Snapchat and Vine even though they’ve been around for 6 years. started life as Blog Frog but changed to their current name in 2013. NeoReach’s reporting drills down into the demographics of your reach and calculates ROI. has made a point of keeping its product up-to-date, adapting itself to meet the demands of the market. Grapevine is an influencer marketing platform that combines influencer discovery and analytics with campaign strategy and execution to help brands make the most from this profitable type of marketing.. Hypetap. Using their personal experiences shopping with #MyAmazon, the influencer team created hundreds of pieces of branded content that sparked more than 21 million impressions and more than 4,000 social engagements. Grin’s influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics. It’s been a race by startups to see who can build the largest database of brands and influencers, have the best features for facilitating collaborations between the two parties, and optimizing the best business model for growth. Discover the top influencers in United States by ranking. No time to read it all? You then use Upfluence to manage your influencer relationships and ensure that your campaigns run smoothly. Influencer Search and Recruitment: One of the key features of influencer marketing software is the ability to locate and recruit brand influencers. Humans are involved in selecting relevant influencers, and then AI is used to gather relevant data. For example, if an influencer has a big surge in followers, Ifluenz’s algorithm will pick up on it and likely ban the influencer. Professional — 2 accounts, 2k influencers ema… There are quite a few automated processes to simplify your campaign management. Influencers on their platform must have at least 5000 followers to connect. Hypetap is pitching itself as “Curated Influencer Marketing – a marketplace for brands, agencies, influencers & talent managers”. AspireIQ is a software solution for brands looking to build influencer relationships and content at a significant scale. The search results show influencers’ performances in past campaigns and even provides an estimated “cost per engagement.”. was founded in New York in 2012, initially as Twtrland. We combine data-driven insights and creative strategy to produce meaningful relationships between brands and creators. Influencer Marketing Platform pricing starts at $59.00 per month, per user. Judging by the case studies and brands on their homepage it looks like they’ve had some success so far in delivering on their value proposition. Create infinite pieces of content with our influencer product. It’s a highly cost-effective channel for B2C brands.”, click here to learn more about our services and request a free consultation. The key to Upfluence’s success is its massive database of more than 1.2 million influencers who collectively reach 82 billion followers. Although the platform clearly had a Twitter focus when it was still known as Twtrland, it has since expanded to cover Instagram and Facebook. You can easily customize each campaign and launch it. Hiring influencers that … 4) a content library where you can export assets and track results of pictures & videos in other places like Facebook and Instagram ads. 1) a database of hundreds of thousands of influencers with high engagement and audience size, 2) CRM software to coordinate with hundreds of influencers, 3) an analytics dashboard to track performance per influencer/content by things like sales, followers driven and engagement. Grapevine. New Whitepaper The State of Influencer Marketing in Beauty. Businesses. If you’re a small business owner or agency then I’d use Heepsy which has a great free plan. You begin by listing your preferred characteristics. You can drill down through keywords to narrow your potential influencers to the best for your niche. It even features a lookalike tool that allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach. Pretty damn good! Upfluence’s Analytics module then allows you to track the success of your campaigns. It has since established a European presence with offices now also in Paris, Lyon, and Geneva. The #1 data-driven Influencer Marketing platform. Traackr includes all of the usual relationship management, campaign management, analytics, and reporting modules. The Room is an influencer marketing platform that helps influencers, charities, and brands form and nurture relationships that are mutually beneficial. Throughout the last five years the costs of influencer post has been rising on all popular platforms. Speakr has a high-quality network of over 20,000 ‘Speakrs’ and in 2015 they powered nearly 40% of top 100 most impactful influencer campaigns. Tagger is the all-in-one influencer marketing platform and social listening tool (that's actually easy to use). This is the platform that I’d use if I was a new Australian business wanting to reach new customers using Instagram using influencer marketing. It operates via Facebook, Instagram, Twitter, and YouTube. You can manually add people you consider influential to this list, too. Please correct me if I’m wrong! Influence.co may not do much in the way of helping you manage influencer relationships, but it is one of the best at helping you discover and reach out to high quality creators. Influencers are assigned scores on a scale out of 100. What is different about Shoutcart is that it is basically a self-serve platform similar to Adwords, and you can get started in just a few minutes and $50. is one of the more venerable influencer marketing companies and has been part of the industry from its early days – 2008. Previewing the best matching influencers is totally free. Mavrck makes its difference clear from their first interaction with a potential customer. Revfluence. As we reported in our recent The State of Influencer Marketing 2021: Benchmark Report... TikTok has become one the fastest-growing social media platforms around today. It provides influencer search, influencer outreach, analytics, and campaign management, for campaigns involving influencers on Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs. People recognize their endorsements as authentic. Influencer marketing. 10. Take a Self-Guided Tour. has its headquarters in Boston MA, and also operates a Denver CO office. They understand that influencers have value because they have cultivated a trusting relationship with their audience, not because that audience is big. This includes detailed statistics about how each influencer performed in your campaign. Mavrck offers selected customers and other stakeholders rewards for their participation. You then set up a standalone site (or a dedicated area of your existing site) for your customers to log in.