This utilized something topical (which is a tip we’ll talk about later) by jumping on the makeup-free buzz, as well as being unique but easy to engage with. Because of its social impact and the importance of the topic, the hashtag went viral.Although the campaign was first launched in 2016, the brand revamped and promoted it further in 2018, in collaboration with TIFF’s #ShareHerJourney campaign.
Make your post stand out by using these top hashtags: Remember to include hashtags stating the brand name i.e #NikeKicks or #LoboutinHeels — the important thing with hashtags is to be as relevant and specific as possible.
Use it in captions on Twitter, Instagram, and Facebook to create an album for your audience to view. The campaign is still going strong on both Twitter and Instagram, as influencers have also taken an interest in the campaign and are promoting it.For example, the following post by the Instagram influencer, Chiara Ferragni, got 584K likes and reached her massive follower base of 15.5 million people.This is just one of the thousands of posts that this hashtag campaign inspired, proving the power of charity-based hashtag campaigns.The idea behind this popular Twitter hashtag campaign was to post pictures in Calvin Klein undergarments with the hashtag #MyCalvins. And today they’ve spread to most major social networks, including Facebook, Instagram, Pinterest, and LinkedIn, many of them branded hashtags. By 2009, they became a Twitter feature used to organize around words, events, and ideas. Rolling out a new product? They asked people to post pictures with a mustache using the hashtag #StacheForCharity and for every picture, Guinness would donate $1 to charity.The campaign was a huge hit and got thousands of entries for the campaign.
Read on to check out some great examples of how brands have hashtags to increase their brand awareness, and how you can research and track success yourself. Charmin, the Toilet-Paper brand, set out an unconventional example of building user engagement with their witty and genius twitter Hashtag campaign. The athletes could get their customized videos and post it on social media using the hashtag #HereToCreate.This hashtag campaign not only got Adidas 30,000 brand advocates but also access to their respective followers. Let us know in the comments!We are an award-winning brand transformation agency that helps small and midsize businesses create iconic brands. Without any doubts, Twitter was loaded with the Hashtag and thus, established the success of the campaign. Getting your Instagram followers to use your branded hashtag in their posts and stories is key to getting discovered on Instagram by new audiences. In February 2017, Airbnb posted a series of pictures of people from different ethnicities and used the hashtag #WeAccept to show that they do not differentiate between people and accept everyone.This campaign not only established Airbnb as a global brand but also expanded their social media reach as the campaign garnered thousands of likes, comments, and shares on social media.The hashtag campaign also inspired the creation of a lot of user-generated content with people sharing pictures with #WeAccept Airbnb banners.In 2017, Heineken posted a YouTube video conducting a socio-political experiment, with the hashtag #OpenYourWorld. The brand asked people to share their pictures wearing Mickey Mouse ears with the hashtag #ShareYourEars. The short answer is no, you don’t necessarily need to have one just to have one, but they do help direct traffic and create excitement around what you’re promoting.When hashtags were originally created, the intent was to create a “channel” specific to those looking for info. Additionally, the brand launched a website for its customers to order coke bottles with personalized labels.The labels included either the name of the person you share the Coke with or the location where you shared a coke.Creating happy experiences for your customers can help you earn positive reviews and The beverage brand, Coke, also used film and sports celebrities, such as Selena Gomez and David Pollack, to promote the hashtag. The brand also enlisted popular influencers to promote the contest using the #DoUsAFlavor hashtag. Different sets of people with varied opinions on social and political topics discussed their opinions while sharing a Heineken beer.The campaign was a success, with each video garnering millions of views. This not only helps the brand establish a positive brand image but also helps expand brand reach as a lot of people support a hashtag they believe in.This hashtag was promoted by women around the world, giving the brand exposure to a global audience.Tarte Cosmetics is known for organizing expensive, all-paid influencer trips. If you have any other examples of viral hashtag campaigns that maximized a brand’s reach, share with us in the comments below. In 2017, many big-name brands moved towards a more purposeful approach with their marketing, and that seeped over into hashtag campaigns, too. The brand started this hashtag and asked women everywhere to share what is important to them and “worth saying.”This campaign gave more power to women and was supported by thousands of women, including celebrities like Blake Lively and Jennifer Lopez. But there are other considerations when you’re picking one out.But you want it attention, so put it where you have captive or curious attention. And yet, years later, hashtags are not just a part of Hashtags not only make sure that your content reaches a relevant audience, hashtag campaigns, if done right, can also help you maximize your brand’s reach.To help inspire you for your next hashtag campaign, we have curated a list of 15 of the most successful hashtag campaigns.Lay’s often uses hashtag campaigns as part of their social media marketing strategy.
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