of Americans agree with the statement, “If a company invited me to be a VIP at an event, I’d be a customer for life.” But that number increases to 88% among millennials. discover the 2019 event marketing trends We surveyed over 1,000 senior marketers to learn how they think about live event strategy.
Discover the powerful Aventri Platform.Schedule a demo today to see how Aventri can help you Connect Better and start creating unforgettable meetings and events.When your management asks you to put your money where your mouth is, you want to have the facts to back up the budget.
Most of their budget will go to their most effective channels: email and social media.
Here’s why. Plan and deliver highly engaging and repeatable road show and field event experiences. (EventMB, 2018).Graph available. 36.2% think that it will remain the same and 1.2% think their event technology usage will decrease. The global business events sector supported more than $2.5 trillion of total output (business sales) in 2017Guests attend corporate events for networking (82%), learning (71%), and entertainment (38%). Experienced, professional teams to help you at every step of your event. Integrate your valuable event data into your Exhibitors can order additional lead retrieval licenses, track lead scanning, and manage lead data. Discover insights from marketers managing over $738 million (USD) in event spend every year. At the end of the day, one of the most important measurements in event marketing and event success is ROI.
This comes as no surprise to most event marketers, but reviewing how attendees engage with a brand Following a live experience, 38% of attendees visit the company’s website, 32% purchase its products or services and 30 percent use or wear an item with the brand’s logo on it, such as a t-shirt or pen.
There are so many strategies out there, so it can be hard to tell which is best for you and your event. Learn more about our end-to-end meetings & Whether you’re trying to increase or justify your budget, or simply pitching a new concept for your event marketing to upper-level execs, check out these numbers:In-person events are proved to make powerful impressions on attendees. The only global trade show registration provider built upon a SaaS platform. (77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies.Event management/event automation software was ranked as the most important technology to achieving a successful outcome from events, followed by registration management and event & session check-in.75% of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live event and experiential programs.
Event technology can help increase event attendance by 20%, Enterprise organizations are more reliant on in-house marketing operations (73%) and event planners (68%) than they are on event marketing agencies (38%). 41% of event creators say they’ll spend more on marketing in 2018. Nearly as many (85%) say their organizations also prioritize sponsoring eventsThe survey – which received responses from close to 700 brand marketers – found that 88% are using event data and KPIs for marketing mix decision-making. (Harvard Business Review Analytic Services, 2018) Reflecting on ROI. 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Innovative technology and services to optimize
the first generation of digital natives becomes a more important consumer group, the need for seamless online ticketing experiences has become critical for venues and event organizers.Every year the Event Marketing Institute and experiential agency Mosaic sponsor a survey called.
Learn more here:Taylor is a summer marketing intern at Aventri.
Without a measurement of ROI, it can be nearly impossible to quantify the effectiveness of your event marketing strategies, which is key to evaluating your execution and improving for your next event. (EventMB, 2019).
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